Shining A Light On Homeless Dogs

Caso: Territorio de Zaguates from GARNIER BBDO on Vimeo.

Territorio de Zaguates, an animal rescue organization in Costa Rica, was having trouble finding forever homes for their mixed breed dogs–94% of their dogs in their organization. So they had an innovative idea: if people are more likely to adopt when they know the breed of the dog, why don’t we create unique one of a kind breeds? With the tagline, “when you adopt a mutt, you adopt a unique breed,” Costa Rica now has one-of-a-kind breeds, like Fire-tailed Border Cocker, Shaggy Shepherd Dachspaniel, and Marbled English Filamaraner. With the help of National TV, social media, and billboard advertising, adoptions for these mutts skyrocketed! In 45 days of their campaign, Territorio de Zaguates adoption rate grew by 1400%, their mutts obtained $457,000 of PR value, and their Facebook page received 510,484 interactions. As well, 100% of the shelters expenses are now covered by sponsors.

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More than meets the eye…

After months or years of spending time with our dogs, we begin to feel that we know everything about them. Dognition has collected some surprising facts. Read on to find out the answer to how well you really know your dog.
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Dogs As Treatment for Veterans with PTSD

Our Vanessa Woods has written an Op-Ed for LiveScience about dogs as treatment for veterans with PTSD. She writes:

Today marks the 12th anniversary of the Sept. 11 attacks. The United States has been at war ever since. For many U.S. military personnel who return from war zones, another type of combat awaits. The Dognition citizen science project is working with veteran support groups to help veterans better understand their dogs and raise awareness about how dogs can help veterans returning from combat with post-traumatic stress disorder (PTSD).
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New Research: Why Yawning Means I Love You

“What does my dog think about me?” is a question that many dog owners — including us — have wanted to know. The Dognition games use a large base of published academic research to give users enriching details on many aspects of their dog’s mind. A brand new study out of the University of Tokyo in Japan has added even more support to the sizeable evidence behind one of the most talked about Dognition games, the Yawn Game.

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What You Don’t See About Your Dog

We all love our fur friends dearly, but given how much time we spend with them, it’s easy for us to overlook important things that are right in front of our eyes.

To show you what we mean, we invite you to take a look at the video posted below. Silently count how many passes the individuals in white shirts make with the basketball.

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