Tag Archives: homeless dogs

10 Simple Ways to Help Homeless Dogs

Saoirse, a Dognition Protodog, is looking for her forever home in the Washington D.C. area.

Saoirse, a Dognition Protodog, is looking for her forever home in the Washington D.C. area. Photo: Carol G./FOHA

 

Summer weather is here and that means college students are on break and families will be taking vacations. For many shelters, this means a dip in the number of people who volunteer. Step up and help your local shelter this summer! Dognition has compiled 10 ways that you can help: Continue reading

Posted in Dog Love. Tagged with , , , .

Shining A Light On Homeless Dogs

Caso: Territorio de Zaguates from GARNIER BBDO on Vimeo.

Territorio de Zaguates, an animal rescue organization in Costa Rica, was having trouble finding forever homes for their mixed breed dogs–94% of their dogs in their organization. So they had an innovative idea: if people are more likely to adopt when they know the breed of the dog, why don’t we create unique one of a kind breeds? With the tagline, “when you adopt a mutt, you adopt a unique breed,” Costa Rica now has one-of-a-kind breeds, like Fire-tailed Border Cocker, Shaggy Shepherd Dachspaniel, and Marbled English Filamaraner. With the help of National TV, social media, and billboard advertising, adoptions for these mutts skyrocketed! In 45 days of their campaign, Territorio de Zaguates adoption rate grew by 1400%, their mutts obtained $457,000 of PR value, and their Facebook page received 510,484 interactions. As well, 100% of the shelters expenses are now covered by sponsors.

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Posted in The Dognition Experience. Tagged with , , .
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