Tag Archives: mixed breeds

Shining A Light On Homeless Dogs

Caso: Territorio de Zaguates from GARNIER BBDO on Vimeo.

Territorio de Zaguates, an animal rescue organization in Costa Rica, was having trouble finding forever homes for their mixed breed dogs–94% of their dogs in their organization. So they had an innovative idea: if people are more likely to adopt when they know the breed of the dog, why don’t we create unique one of a kind breeds? With the tagline, “when you adopt a mutt, you adopt a unique breed,” Costa Rica now has one-of-a-kind breeds, like Fire-tailed Border Cocker, Shaggy Shepherd Dachspaniel, and Marbled English Filamaraner. With the help of National TV, social media, and billboard advertising, adoptions for these mutts skyrocketed! In 45 days of their campaign, Territorio de Zaguates adoption rate grew by 1400%, their mutts obtained $457,000 of PR value, and their Facebook page received 510,484 interactions. As well, 100% of the shelters expenses are now covered by sponsors.

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